Usually one of four things: your Google Business Profile is unclaimed or thin, your name and address are listed differently across the web, the service someone searched for has no page of its own, or the site is simply too new to have earned the position yet. Only the third is a website problem. Two of the four you can fix yourself this week without paying anybody.
By Jacob Graber, founder of Blessed Arc Media · Updated
There are two different results and they are ranked by different things. The map at the top with three businesses and star ratings is the local pack, and it is driven almost entirely by your Google Business Profile. The blue links underneath are organic results, driven by your pages.
Search the term you care about on your phone, not logged in. If your competitors are in the map and you are not, that is a profile problem. If you are in the map but nowhere in the links below, that is a pages problem. They need different work, and the profile side is usually cheaper and faster.
These are the ones worth checking before you spend anything, because you can do most of it yourself.
If the service someone searched for does not have a page saying what it is and where you do it, there is nothing for Google to rank. A single home page listing eight services in a bullet list competes for none of them properly.
The other common one is that everything is trapped in images. A beautiful hero graphic with your services written inside the picture is invisible to a search engine.
Both of those are fixable without starting over. A rebuild is only worth it when the structure cannot hold the pages you would need.
A brand new site in a market this competitive does not rank in a month. Johnson County has web design and home service companies that have been building the same pages for a decade, and that head start is real.
Three to six months before page work reads as a trend is normal here. Anyone offering you a guaranteed position, or a 30-day promise, is telling you something about themselves rather than about your business.
Or skip the reading and call Jacob at (812) 787-2569.
Send what you do and which towns you want the work from. Back comes a fixed price and a launch date.