SEO for Overland Park businesses
SEO is an investment, and a necessary one in a market like this. There is no money to be made if your customers are landing on your competitor's website instead of yours. On-page SEO is priced after a call to scope the work, month to month.
We do not promise certain rankings, because that is honestly just unethical. We do promise that we approach your SEO the same way we approach ours, and that you will see exactly which pages shipped every month.
Tell us about your business
Two fights, not one
Search someone does before they call you has two answers on it. There is the map — three businesses with stars next to them — and there are the blue links underneath. They are ranked by different things, and most companies only ever work on one of them.
The map runs on your Google Business Profile: categories, reviews, photos, and whether your name, address, and phone number match everywhere they appear online. That last one quietly sinks more local businesses than anything else, and fixing it costs nothing but attention.
The results underneath run on your pages. Whether the service someone searched for has a page of its own, whether that page says the town, and whether anything on it is worth reading.
A lot of what actually moves the needle sits outside the website, and most of that work is not something we get paid for. It is still our job, and one of the things we enjoy most, to help you be successful even when it does not make us money.
What the package covers
New pages and rewrites on what is already live, whichever is the bottleneck. Search intent keeps changing, and as the site earns authority more terms become winnable, so the plan is never fixed a year in advance.
That authority also brings down what you spend on ads. Trusted sites pay less per click, and organic traffic means you are not buying every single customer.
- New pages aimed at terms you are not showing up for yet
- Rewrites on live pages that are not connecting with the customer you want
- Google Business Profile work, and the name-address-phone cleanup across the directories
- A look at the off-page signals you already have before we go build new ones
- A list of exactly which URLs shipped, every month
- Month to month. Stop at the end of any month and the pages stay yours
How long it takes in this market
Profile work can move in weeks. Pages are slower: three to six months before organic movement means anything, and longer here than in a small town, because Johnson County has agencies that have been working these same terms for a decade.
Nobody controls Google, so nobody can sell you a position in it. A guaranteed ranking or a 30-day promise inside a proposal is the tell, not the offer.
Judge it on calls you could actually quote, not on a rank tracker. Ranking first for a term nobody buys from is a screenshot, not revenue.
- Weeks for the profile and the citation cleanup
- Three to six months before page work reads as a trend
- We tell you when a term is not worth the money instead of billing for it
If search is the gap
Tell us what you come up for now and what you wish you came up for. If the site has to be rebuilt before a retainer is worth paying for, we will say so instead of taking the money.